The Olympic Games are always an incredible moment. For two weeks, we're all glued to our screens, thrilled by every event. Even sports we don't normally watch, like athletics or fencing, suddenly become hyper-captivating. But once the medals are handed out and the Olympic flame is extinguished, the question arises: will interest in sport wane in France?
Why are we so passionate about sport?
Sport provides us with a means of belonging to a group. Through it, people can rally around a team, a city, or a country, creating a strong sense of collective identity and community. And athletes, often seen as models of discipline, hard work and success.
For positive emotions... Watching or participating in sporting activities triggers the release of dopamine in the brain, a hormone linked to pleasure and satisfaction.
But also the sadder emotions... The highs and lows experienced during a sporting competition bring thrills, excitement and an emotional release that few other activities can offer.
Sport, whether practiced or watched, allows us to disconnect from our everyday worries, offering a form of escape and relaxation.
But above all, because sport conveys universal values such as fair play, effort, respect for the rules, and resilience, which are valued in society.
How do you stay at the top of your game after the Olympics?
To prevent the whole thing falling apart, you, as a fan, can make a difference. Keep following the competitions, take part in sporting events near you, and immerse yourself in the sporting life of your community. Don't forget to join the FanZone and check out the latest sports news to stay up to date.
Genezys: Your Ally in Staying Connected to Sport
This is where Genezys comes in. You may already be familiar with the platform, but are you really taking advantage of all it has to offer? Genezys lets you stay connected with your favorite sports, discover new events, and follow athletes even after the Olympics. You can also buy FanCards to support your favorite athletes and add to your collection, so you can take part in challenges to stay in the game. It's the perfect way to keep the sporting flame burning all year round!
Don't forget to get more involved by exploring the exclusive sports content available on the platform, and taking part in competitions to try and win sports rewards, such as sports items, encounters or even experiences.
So don't let the passion wane.
See you on Genezys
